IP Strategy
Strategy isn’t a formality
Whether you have a robust IP portfolio or are in the early stages of coalescing it, MH will vet, align and build a future-forward strategy so that there is a clear link between the products, revenues and IP underpinning those.
A strategy is important for both internal roadmapping and objectives alignment, but also when looking outward to potential strategic alternatives, and in raising growth capital. As with IP Valuation, developing a strategic narrative is paramount to converting the strategy into a tool for effective communication with investors and partners.
Our process
A huge component of strategy is synthesis. We work with your IP law firm, your product managers, finance and marketing, to document, rationalize and synthesize the current and future products. We stress-test new ideas against the portfolio.
We identify the connections between your current products, roadmap, patents and brand.
All with the goal of identifying the what, when and how you will commercialize your ideas to drive cash flows, identify and secure funding, and take the market by storm.
Our outcomes
1. Ink a strategic narrative
2. Position the company using IP as a key element
3. Blueprint the growth plan
4. Identify revenue streams, funding and acquisition opportunities